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Welcome to the Catz realm – we hope it makes you smile, laugh and that you enjoy a little magic....
A SPECIAL message from the Catz
Dear Human,
Often bewildered, and yet without realising it, ever guided by the unseen paws of those you so fondly refer to as pets...
Over millennia, we have succeeded in our subtle interventions, while you remain blissfully unaware of just how often we have saved you...
The Catz mission is simple:
To train humans — for the benefit of all.
Regrettably, your training has reached a critical phase, and our previous arrangement, of Feline Masters assigned to each household — is no longer sufficient.
Direct intervention is now required on a global scale, beginning with LoveCatz.store — and, given your impulses of manically scrolling, also via our Instagram channel:
Here we will reveal our wisdom; as master teachers — and, naturally, master marketeers, we deliver our wisdom in words and wearable art.
You now stand on the threshold of a new reality, be brave, and take the first step towards elevation.
Browse, read, shop — and bask in our magnificence.
START HERE
READ PAWS OF POWER COLLECTION
Or
READ MORE FROM THE CATZ
Our mission is simple:
To train humans — for the benefit of all.
Humans has shown, time and time again, an inability to discern speed from achievement, noise from leadership, and drama from depth; the results, as history truly records, are rarely elegant.
We therefore have — and will continue — to intervene as any responsible authority would, not only for your sake, but also for the sake of all those you so often and so conveniently forget you share this planet with.
How? you might ask, are we going to do this?
Not wishing to overwhelm you, our enthusiastic trainee, we shall simply explain:
Much time and research has gone into, ensuring that, at long last, you make some progress; and so, to render this Wisdom more palatable to the human mind, we have distilled it into curated Collections, each exploring a different theme from our Feline world.
Within each Collection you will find Stories — designed, we hope, to help your minds remain focused for just over two minutes, an undoubted record for the human attention span.
Do not, however, confuse “Story” with “Fiction”, these accounts are drawn from lived experience and carefully kept true Feline records.
And because we are masters of both Art and Commerce, we have of course developed a Shop offering apparel featuring the art from each Story and Collection, so that our wisdom may travel with you in visual form — education for both mind and body, as only a master can provide.
Our reveal marks the very first time in both Feline and human history that we Catz are sharing our Wisdom with you directly, on a global scale.
All this we have designed in a form tailored, shall we say, to your… special human needs.
Wherever possible, we have wrapped these truths in designed "Stories", as all available research (and our careful review of your streaming history) suggests humans focus best when there is a plot (in some cases), a few feelings, and some drama.
Yes — this paradox:
Drama, most humans protest they hate it,
yet in protesting too much, they promptly create it.
Your likes and dislikes, your feelings and opinions — broadcast, for all to hear.
All of your striving to be the star of show, while simultaneously claiming (with admirable earnestness) to be protecting justice at all times.
Perhaps, your energy is better spent reflecting on what it is you are really protecting; more often than not, it is the I.
But we digress. As the infinite master teachers, we may — humbly — add an additional accolade, that of Master Linguist.
I am sure not all of you humans assume that the human language is the only form of communication.
Quite right, we Catz possess many feline languages, several of which traverse far beyond written or verbal form.
Accordingly, we have ensured that all of this has been translated not only semantically but also syntactically from the common feline tongue — known, in its short form, as Meow — into the human language known as English. This to begin with, though we may expand into other human languages in future.
For a very long time, we have attempted to expand your linguistic skills; you may, of course, have noticed your live-in Feline Master repeating “meow” at you with admirable persistence. To your untrained ear this may sound like random noise in fact:
It is actually, a daily assessment of whether you have
yet achieved basic Meow literacy.
Alas...we remain ever the patient masters.
We have taken great care to the "Stories", grouping them into the relevant Collection illuminating a different facet of Feline history, culture, or esoteric wisdom.
Naturally, every story has been composed with the mandatory dramatic flair required to hold the human attention span in place; do not, however, confuse “story” with “fiction”.
These accounts are drawn from actual events, real-world experience, and verifiable records within the Feline world — simply presented in a format your species can absorb.
Across these tales you will encounter the true history of the world and its real pioneers, our Feline leaders, mystics, teachers, and master strategists.
Consider this your foundational syllabus and, the faint but genuine spark of your own evolution and more will be released in time, when we judge you are ready.
Until then, we dare to hope — despite centuries of statistical evidence to the contrary — that you may finally grasp the wisdom we have placed before you, not merely at your feet, but, for your convenience, within reach of your ever-twitching index finger.
As part of our wider mission, we Catz have invested considerable time and effort studying the human mind, and we have reached a firm conclusion:
You learn most, not from words alone,
but from things —
especially things you can
photograph repeatedly.
Accordingly, as master teachers (and, naturally, master artists), we have fashioned the Shop with both beauty and wisdom in mind, apparel bearing our art as a visual aid to enhance your training.
Do not mistake these items for “mere things to buy”. Consider them the portable version of wisdom — so you may go bravely into the world bearing our furry visage and spreading the message among your fellow human trainees.
Shining like a small beacon, if you will, guiding humanity towards the inevitable Feline led evolution.
And, as if we were not magnanimous enough already, we also donate 5% of our Shop profits to chosen charities:
A modest attempt to redistribute resources — to counterbalance,
shall we say, certain historic human actions.
We have taken great care to the "Stories", grouping them into the relevant Collection illuminating a different facet of Feline history, culture, or esoteric wisdom.
Naturally, every story has been composed with the mandatory dramatic flair required to hold the human attention span in place; do not, however, confuse “story” with “fiction”.
These accounts are drawn from actual events, real-world experience, and verifiable records within the Feline world — simply presented in a format your species can absorb.
Across these tales you will encounter the true history of the world and its real pioneers, our Feline leaders, mystics, teachers, and master strategists.
Consider this your foundational syllabus and, the faint but genuine spark of your own evolution and more will be released in time, when we judge you are ready.
Until then, we dare to hope — despite centuries of statistical evidence to the contrary — that you may finally grasp the wisdom we have placed before you, not merely at your feet, but, for your convenience, within reach of your ever-twitching index finger.
The Paws of Power collection
In our infinite generosity, the have agreed to offer membership of the Love Catz Society entirely free of charge — recognising your… shall we say, dire need for our help.
By joining the Love Catz Society, you will receive exclusive monthly Feline Wisdom, discount on our Shop.
And Society members get early access to new Collections and Stories, plus the occasional Society-only vote on future themes etc.
That inevitable question.
The Z is neither a typo nor a stylistic whim; given linguistic accomplishments, it could not possibly be an accidental lapse.
It is, rather, wholly deliberate — and, indeed, historically accurate.
The earliest translation from Classical Feline (short-form Meow) into human English always rendered the plural with a Z, not an S; your version is, regrettably, the later — and technically the incorrect — revision.
The true meaning behind the Z is a deliberate assertion:
As we claim the last word in all matters,
it is only natural that we claim the last letter
of the alphabet too.
© Love Catz Store
- All rights reserved.
Inspired by myth and culture, told purely as fiction and artistic expression. All stories, writings, poetic texts, characters, mythic concepts, and narrative materials featured on this website are original works created by Love Universe Pty Ltd (trading as Love Catz Store).
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From time to time, The Catz may extend a possibly reckless degree of faith in their Society member's judgement.
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SOFT PAWS
We donates 5% of our Shop profit to these charities:
"They stand with animals who have only ever known fear, and stay with them for the long, patient work of recovery."
"They stand guard over the wild world, so that the words too late never have to be written."
"They refuse to let people be kept in poverty simply because they cannot see."
They stand beside people the financial system left behind, giving them the chance to thrive instead of just survive.
They go where most others can’t or won’t, and they treat whoever is in front of them.
"They stand with those who struggle, turning one fair loan into school books, steady work, and a future where poverty stops being the family story."
"They stand for every child, to grow up safe and free, no matter where they are born or what the world has already taken from them."
"They stand for the dignity of clean water, where a single tap frees generations from the daily walk for water."
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© Love Catz Store
- All rights reserved.
Inspired by myth and culture, told purely as fiction and artistic expression. All stories, writings, poetic texts, characters, mythic concepts, and narrative materials featured on this website are original works created by Love Universe Pty Ltd (trading as Love Catz Store).
